Nebim winner muhasebe program indir9/18/2023 ![]() ![]() ![]() Methodology: This analysis uses a historical-structural framework to analyze yerba mate in the sociological tradition of Brazil's first entrepreneurship scholar and the father of dependency theory (aka globalization), Dr. ![]() Design: The qualitative research design is descriptive and ethnographic, synthesizing current events at the Vatican with history that has shaped the industry of yerba mate from creation as the Guarani Indians' daily tonic for good health, aka the drink of the gods, and currency for trading with tribes such as the Incas and Charruas until today as a product that is being rediscovered and situated to assume a position of dominance in the world-wide natural and organic beverage market by nascent entrepreneurs from the United States, South Africa and others at the forefront of the Marketing Entrepreneurship Interface. ABSTRACT Purpose: The purpose of this exploratory study is to highlight mateology as both a force to strengthen entrepreneurial intensity (EI) and a useful new theoretical perspective for understanding the roots of dependency as it relates to social and economic development and the process of globalization. ![]()
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